Bud Light continues to be a marketing and advertising machine - even in these "troubled times." 103.2 million people watched the Bud Light commercials in the 2009 Super Bowl, according to Nielsen. $3 million per ad and a huge audience - what's Bud Light's latest high dollar ad campaign? Drinkability.
"Wow Mom! This meal is so great! It's so... so... edible." Forgive Mom if she doesn't glow with pride after that ringing endorsement of her cooking.
Really? A beer is "Drinkable?" That's all you have? Are you trying to reign in that hard-to-get potential beer consumer - the one who doesn't like the taste of beer?
At least they still have the Clydesdales.
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