Who are you trying to woo?

I've always had an interest in marketing. I could recite commercials at a very young age. My dad joked that I would barely watch the content between the commercials. I didn't know that these commercials were conceived, written, and produced in large cities far away from my Hoosier home. I still found them appealing.

I don't consider myself a prude, but I find myself more and more confused by the method by which some marketing professionals are trying to sell their products. Between New York and Los Angeles, there are millions of regular, hard-working Americans who have money to spend. They're not interested in anyone in the Kardashian family. They really don't have time to read all of the sponsor labels on a race car. And they won't run out and drop $10 and 3 hours to see a movie just because it won an Oscar.

I'm on the radio every day speaking to 300,000 people about music, weather, family and life. It's my job to be relatable, to know who's on the other side of the radio. Every time I open my mouth, it's marketing: reading sponsor copy, selling the appeal of an upcoming song or concert, or encouraging listeners to visit our website. I'm not in a huge high-rise in a large city and I don't have an MBA, but I have common sense and I know that you can't relate to people if you don't really know who they are. You have to know who you're trying to woo.